The aviation industry as a whole accounts for approximately 3 per cent of total global carbon emissions. To promote carbon reduction, the International Air Transport Association (IATA) has developed a clear roadmap for reducing emissions, and a number of countries and regions, including the European Union and the United States of America, have set clear and mandatory requirements for the blending and use of sustainable aviation fuels. However, in order to further reduce carbon emissions from the aviation industry and achieve a more sustainable development, it is still necessary for regulators, airlines, aircraft manufacturers and fuel suppliers to work together to promote the green transformation of the industry through the collaboration and support of all links in the industry chain. Our founder, Mr Alan Ran, has been engaged in international conference consulting for a long time and witnessed countless conferences being held and closed. For a long time, he noticed that there was a lack of an international communication platform in the market that could allow entrepreneurs, executives and experts around the world to explore business opportunities, share best practices, and establish cooperative relationships together. Alan Ran had the idea of creating an international conference brand with the core concept of "Creating Value, Striving For Excellence", and thus Alan Ran founded ECV, a conference consulting company dedicated to providing high-quality, international networking platforms for entrepreneurs in various industries around the world. ECV's name implies that we are committed to creating value for our clients and society, and constantly striving for excellence. The "E" stands for We, symbolising our philosophy of always creating value and striving for excellence; the "C" stands for Create, emphasising the importance of innovation and creativity in conference organisation; and the "V" stands for Value, reflecting our commitment to creating value for our clients.