MSP Research Academy was founded by Prof Suraksha Gupta in the 2016 to promote global collaborations amongst marketing, strategy and policy academics and facilitate knowledge exchange that is interdisciplinary, impactful and theoretically rigorous amongst academia and industry. The MSP Research recognizes and honours the contributions of deserving scholars with TARA Lifetime Achievement Award and industry with TARA Best Practices Awards. It also supports innovative learning through scholarships and grants. Marketing Strategy and Corporate Policy are viewed critically by stakeholders due to the commercial value they create for a company. The fellows of the MSP Research are highly acclaimed business, management and social scientists who have contributed to their field of expertise and are recognised worldwide for their contribution. Through various research and scholarship initiatives MSP Research supports the community of scholars and nurtures future talent. One of the main agenda of MSP Research is to connect esteemed scholarly community with practitioners in the industry to learn from their challenges and support them with innovative business models that are backed by scientific evaluation.