2025 International Conference on Marketing and Behavioral Science (ICMBS 2025) will be held in Fukuoka, Japan during July 15-17, 2025. It aims to provide a forum for researchers, practitioners, and professionals from both the industry and the academia to share their newest research findings and results in the filed of Marketing and Behavioral Science. It brings together the best of Marketing and Behavioral Science within, but not limited to, the areas of decision making, consumer behavior, experimental and behavioral economics, decision analysis, behavioral finance, organizational behavior, negotiation, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making. ICMBS2025 will run fully in-person but due to travel restriction of some areas, virtual participation can be also accepted.