the 24th - 25th April 2025; in Surabaya, Indonesia, is to facilitate this exact thing for the benefit and advancement of Travel Marketing and Market Analysis. Part of the conference agenda is to bring together policymakers and academic leaders to help overcome the institutional and ecosystem barriers that currently impede the smooth proliferation of the latest scientific knowledge in . Collaboration at a high level, as can be seen in some of the largest commercial and non-commercial research institutions in the world, and at a more widespread level, particularly in developed nations, can only take place if these obstacles are addressed and if active solutions are put in place to mitigate their long-term effects