The systematic dissemination of the latest research findings and knowledge is crucial for the collective development of any discipline.The sole aim of ICOMM -25, which will go down on the 22nd - 23rd May 2025; in Erbil, Iraq, is to facilitate this exact thing for the benefit and advancement of Marketing Management. Part of the conference agenda is to bring together policymakers and academic leaders to help overcome the institutional and ecosystem barriers that currently impede the smooth proliferation of the latest scientific knowledge in . Collaboration at a high level, as can be seen in some of the largest commercial and non-commercial research institutions in the world, and at a more widespread level, particularly in developed nations, can only take place if these obstacles are addressed and if active solutions are put in place to mitigate their long-term effects. The ICOMM -25 intends to put an end to these long-term effects, for - the securement of the future of Marketing Management,