The World Research Forum proudly presents the International Conference on Heritage and Cultural Identity in the 21st Century (ICHCI21-26),scheduled to take place on 19th March-20th March 2026. at Split, Croatia. with options for both physical and virtual participation. This conference offers a global platform for academicians, researchers, and industry professionals to present their research, exchange ideas, and discuss innovative marketing strategies. Whether you attend physically at the venue or virtually from anywhere in the world, you will have equal opportunities to engage, share your insights, and build valuable connections.