The systematic dissemination of the latest research findings and knowledge is crucial for the collective development of any discipline.The sole aim of ICHTMM-26, which will go down on the 14th - 15th September 2026; in Cartagena, Colombia, is to facilitate this exact thing for the benefit and advancement of Hospitality, Tourism Marketing and Management. Part of the conference agenda is to bring together policymakers and academic leaders to help overcome the institutional and ecosystem barriers that currently impede the smooth proliferation of the latest scientific knowledge in . Collaboration at a high level, as can be seen in some of the largest commercial and non-commercial research institutions in the world, and at a more widespread level, particularly in developed nations, can only take place if these obstacles are addressed and if active solutions are put in place to mitigate their long-term effects.